With the Tidy Gear Alpha Direct series, we bring state-of-the-art Active Insulation to the European market.
We are among the first providers of Polartec® Alpha® Direct products that are truly “Made in Germany”. While many brands rely on industrial production, we take a different, more personal approach.
Ultralight Performance
Locally Owned Small Business
Shipping from Austria
Handmade in Germany
What is Polartec® Alpha® Direct?
Not just fleece. It’s a high-performance fabric originally developed for US special forces and now revolutionizing the outdoor market. The open, lofty knit is made from 100% polyester, 78% of which is recycled. It offers an excellent warmth-to-weight ratio and delivers top performance during active movement.







Small-Batch Fair Production
Every piece is handcrafted, making it one of a kind. No mass production, no anonymous factories – just careful, fair small-batch production.
Usage & Layering Concept
Alpha® Direct is an active insulation fabric. The material is deliberately not highly windproof – it may sound contradictory, but that’s the secret of its performance.
- During activity: Air circulates freely, preventing overheating.
- At rest: Pair the hoodie with a lightweight wind or rain jacket. Your body heat is immediately retained in the open loft structure.
Perfect for:



The European alternative to US brands like Senchi & Co.
Are you looking for the legendary performance of Senchi Designs, the style of FarPointe Outdoor Gear, or the functionality of Sambob? We have the perfect Alpha Direct alternative from Europe / Germany for you.
The Tidy Gear Alpha Direct series brings the performance of US cottage brands to Europe, bridging the gap to the big US originals on the European market.
- Original Material: We use the exact same high-performance Polartec® Alpha Direct as Senchi, FarPointe, Vado, and other US manufacturers.
- Made in Germany, shipped from Austria: Fair production, fast delivery within Europe, shorter shipping routes, and lower shipping costs.
- No customs hassle: The price you see is the final price. No import fees, no additional charges, no waiting at customs.
Get the performance of the American cottage brands – buy local.


